“We are ready — to satisfy our customers”. Ad for O.L. Svanbäck’s print shop in Grafisk Revy (1930–1935), with metal sorts arranged in military formation.
Scary. Is that supposed to be Gutenberg as depicted by Bertel Thorvaldsen?
Here’s another depiction of sorts as soldiers, from a 1931 ad by Genzsch & Heyse for their Phalanx (image courtesy of IADDB):
Contributed by Ivar Sakk
Contributed by Stephen Coles
Photo(s) by “Sander Pedersen” on Flickr.
Contributed by Webtype
Photo(s) by “Pool Albert-Jan” on Flickr.
Contributed by Florian Hardwig
Contributed by Fabio Basile
Contributed by Axl Gamez González