Silica is a (fictional) womenswear label that offers handcrafted, essential pieces for everyday life. The title comes from the chemical of the same name, which serves a multitude of practical purposes – just like the label’s own pieces.
As with the clothes themselves, the bespoke wordmark has been carefully constructed to ensure a look that’s both timeless and forward-thinking. The serif’s classic touch is freshened with a glowing stroke, exposing the logo’s structure and providing the mark with a style that’s lightweight, modern, and distinct. Optionally placed to the left of the word is a set of 3 stars, which symbolize the 3 atoms that make up the compound silicon dioxide.
The label launches in Spring/Summer 2018 with the Wildflower campaign. The project includes two advertisements, an invitation to the Paris Fashion Week debut, a lookbook for the season’s releases, and a website mockup styled to match the line.
For more, visit the full project page. All photos of models courtesy of Fabien Vilrus. All nature shots via Flickr.
Contributed by Florian Hardwig
Contributed by Felix Nic
Contributed by Love Lagerkvist
Contributed by Stephen Coles
Contributed by Gareth Hague
Contributed by Matthieu Salvaggio