Deptford X is an arts festival that takes place over ten days across a number of public sites and spaces throughout the district of Deptford, south-east London, with the intention of engaging audiences in active and unexpected ways. This year’s festival, the 18th, builds on a new curatorial approach which was first trialled in 2016. To coincide with and mark this change, the festival worked with IYA Studio to develop a new visual identity. This included a flexible logo, system of arrows and x’s and the unusual character of Prophet that link programmes, posters, supergraphics, t-shirts and tote bags, and express the dual nature of the festival and some of the character of the area.