PSL
Two custom designed versions of Futura are used; one using outlines of selected typographic details, and one filled in that automatically is displayed when the mouse hovers the outlined typeface.
Art direction and update of visual identity for popular music blog by public Swedish TV network SVT
Since the start in 2007 PSL has grown from a simple blog with a staff of one, to the base for a wide range of music related projects and an ambitious website, now involving a full editorial staff. Having reached the limits of the old blog format, we were asked to both oversee a redesign and visually update the old identity.
Based on the previous visual language, we introduced a slightly reduced color palette and a custom made typeface in two versions. A colon was added to the previous logotype and is used as a unifying typographical mark to emphasize the ‘introducing’ character of the blogs.
