Source: www.flickr.comUploaded to Flickr by Bart Solenthaler and tagged with “cooperblack”. License: All Rights Reserved.
1965:
You’ll be twice as safe when it’s wet and slippery with ‘Jeep’ 4-wheel drive.
‘Jeep’ Wagoneer. You’ve got to drive it to believe it. See you ‘Jeep’ dealer!
Source: www.flickr.comUploaded to Flickr by Bart Solenthaler and tagged with “cooperblack”. License: All Rights Reserved.
1966, when car manufacturers assumed that their customer base was comprised of married men:
Your wife will be twice as safe this winter with ‘Jeep’ 4-wheel drive.