Spielart Festival 2017
Posters in the Munich subway
SPIELART has been exploring and researching new trends and movements in the world of international theater since 1995, in order to present them to audiences in Munich every two years. The antennas are aimed at unusual forms of expression and aesthetics, current topics, strong personalities, and impressive productions. SPIELART, however, also always concentrates on posing questions about theater itself as an art form, and on consistently re-exploring or re-establishing theater with approaches from the fringes. Important accents of the festival’s platform are also its entrenchment in the city’s cultural life and the dialogue between the city’s artistic and institutional energies.
Gestaltungsbüro Hersberger has been responsible for the festival’s visual identity since 2009. For the 2017 edition, they used Medien as the main typeface. The humanist sans serif by Nouvelle Noire is combined with Univers in the logo.
Banner box in the urban space
Advertising columns with posters
Festival magazine
Backpacks and tote bags
Coasters and stickers
