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London Design Festival 2012

Contributed by Nick Sherman on Sep 7th, 2012. Artwork published in .
    London Design Festival 2012 1
    Source: new.pentagram.com License: All Rights Reserved.

    From Domenic Lippa and Pentagram:

    “… The theme for this year was an obvious decision considering it is the Festival’s tenth year. As with previous years we collectively agreed on a strong and bold execution of the theme by just concentrating on different ways of saying 10 – whether by using the numerals, symbol or the word itself”

    To reinforce the message that this marks a decade of success, Lippa and his team chose a strong typeface, Poplar, translating it into London Design Festival’s iconic red and white.

    London Design Festival 2012 2
    Source: new.pentagram.com License: All Rights Reserved.
    London Design Festival 2012 3
    Source: new.pentagram.com License: All Rights Reserved.
    London Design Festival 2012 4
    Source: new.pentagram.com License: All Rights Reserved.
    London Design Festival 2012 5
    Source: new.pentagram.com License: All Rights Reserved.

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    • Poplar

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