Otis Elevators global rebrand
Contributed by R-Typography on Oct 25th, 2019. Artwork published in
circa 2017
.
From Iris:
160 years ago, Elisha Otis invented the safety elevator—and with that single invention, sent the modern world reaching toward the sky. In the century and a half that followed, competitors arrived, the industry became commoditized and that once bold brand fell into the ‘sea of sameness’—everyone looked and sounded the same. In 2016, Otis came to iris with one goal—to reinvent the brand that invented the modern skyline.
The typefaces choosen were Grifo and Avenir. More info on brand.otis.com.
Source: brand.otis.com License: All Rights Reserved.
