Future Now / America’s Goals
Future Now USA uses Halyard Display by Darden Studio as the primary typeface. The bold, unpolished visual identity of the political initiative was designed by Creative Director-At-Large Mimi O Chun together with Eddie Opara and team at Pentagram.
To accentuate the immediacy of the concerns, the website is kept largely typographic, with black on white type. Boxed all-caps headings in Druk Super (Commercial Type) as well as accents in ultramarine provide hierarchy to the pages. Originally designed for larger type sizes, Halyard Display here is specified for smaller texts, too, including body copy, menus, and contact forms.
The project site America’s Goals follows the same design guidelines. The Report Card subpage additionally features Halyard Text, the subfamily that is fine-tuned for medium text sizes, ensuring better legibility of the dense information presented in the interactive map.
The text on futurenowusa.org is rendered in Halyard Display in regular and bold.
Halyard Display is used both for the large text and the small menu items at the top.
The project site americasgoals.org uses Halyard Text, a variant that is optimized for text sizes.
America’s Goals State Report Card, with labels and navigational items in Halyard Text.
The goals are listed in deep blue caps from Halyard Display. The framed headings with numbers use Druk.
A series of social media cards presents the goals.
List of candidate portraits. Text in Halyard Display, with names in the bold weight.
From a series of web ads for America’s Goals.
Social media card with a quote in Halyard Display, set white on a photograph.
