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Saturday Night Live opening/intro titles (2014–18)

Contributed by Stephen Coles on Sep 30th, 2018. Artwork published in .
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Saturday Night Live opening/intro titles (2014–18) 1
Source: www.pentagram.com License: All Rights Reserved.

Pentagram:

NBC’s legendary sketch comedy show “Saturday Night Live” kicked off its 40th anniversary season in Fall 2014 with a new identity and title sequence designed by Pentagram.

At its most basic, the identity required flexibility: The team knew it had to have the ‘40’ in it, but also work without it; it had to work as ‘SNL,’ and as the full name.

The logo is set in a custom version of Druk, a strong sans serif designed by Berton Hasebe at Commercial Type. The font’s final name is still in flux; it may be called Druk Saturday Night Shift, or just Druk SNL.

Saturday Night Live opening/intro titles (2014–18) 2
Source: www.pentagram.com License: All Rights Reserved.
Saturday Night Live opening/intro titles (2014–18) 3
License: All Rights Reserved.
Saturday Night Live opening/intro titles (2014–18) 4
Source: www.pentagram.com License: All Rights Reserved.
Saturday Night Live opening/intro titles (2014–18) 5
Source: www.pentagram.com License: All Rights Reserved.
Saturday Night Live opening/intro titles (2014–18) 6
Source: www.pentagram.com License: All Rights Reserved.
Saturday Night Live opening/intro titles (2014–18) 7
Source: www.pentagram.com License: All Rights Reserved.
Saturday Night Live opening/intro titles (2014–18) 8
License: All Rights Reserved.

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