Baddeley Brothers anniversary logo

From Baddeley Brothers:

Family-run London printer Baddeley Brothers is marking its 160th year with the creation of a distinctive logo, designed by acclaimed graphic designer David Pearson. Taking inspiration from the tools of the printing trade, the typeface pattern is reminiscent of the intricate leaf patterns on Baddeley Brothers’ postage stamp perforators that were in use at the turn of the last century. The shape of the numbers reflect the physical form of the hand lever embossing presses, creating a traditional yet contemporary feel.

Pearson chose an German typeface, Walbaum, which was first designed in the mid-1800s and was recently re-released by Monotype. Drawing on the original style of the typeface, the remastering of Walbaum includes variations that are size optimized, allowing it to work effortlessly for both print and digital. Pearson explains: “I decided on an ornamental version of the Walbaum family, as the typeface blends affability and high-style, creating a celebratory feel which is a perfect fit for such a momentous occasion for Baddeley Brothers.”