This second issue of Flormat, West Pico Blvd., celebrates the businesses that lie on this quarter mile stretch between Crenshaw on its east and Rimpau on its west. These shops are humbly owned and operated — rarely noticeable when a thoroughfare like Pico is traveled to get from one point to another. This issue is a megaphone of sorts, amplifying the genuine richness of this neighborhood provided through its collection of businesses.