Memento Venerem
Contributed by Florian Hardwig on Dec 9th, 2012. Artwork published in
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Memento Venerem is a multi-brand action sports store. It’s located in the old town of Krk, on top of the ancient Roman remains of the temple of Venus, goddess of love, beauty and fertility.
The identity is based on typography and bold red, combining the history of the site with the contemporary store offer. This resulted with a monogram as the main logotype and an eclectic typographic treatment of the name which is used as the main branding device. Both were applied across a range of promotional materials and on the signage.
The illustration of the Venus Genetrix was made by Miran Križanić.
