Granja Elena
The new identity for Granja Elena was developed by Pino and was revealed last September, together with the refurbished restaurant. Conceptualizing time without words, not saying “since 1974”, not saying anything, just a timeline. Formalizing that everything that is between those words, on that line, is what has made Granja Elena one of the best restaurants in Barcelona.
Founders Grotesk Text is probably one of my favorite contemporary typefaces when readability is crucial. I mean it, I didn’t find something like her that makes reading such a great pleasure. And taking into account the menu of the restaurant and the in-house printing that the staff will have to do due to the diary and continuous updates of the plates, I’m pretty sure it was a perfect choice.
Regarding Mars Extended, just by looking at it I was convinced that this a had to be in the identity. Plus, the Extended width helps Granja Elena to express and formalize the timeline they wanted to draw without drawing. A fine line combined with an extended typeface were a must.
