Veld & Vaas bloemenzeep

Brought together by their fascination for the wondrous flower and plant world, artist Denise Collignon and landscape historian and floriculturist Mariette Kamphuis founded Veld & Vaas (“Field & Vase”). Together, they design and create the floral decorations of special occasions and locations, characterized by vegetable materials, folklore, and historical and contemporary (floral) art.

Veld & Vaas presents itself as a symbiosis of two worlds, which formed the starting point for the design of their floral soapboxes (“bloemenzeep”). The packaging is adorned with both serif and sans-serif typefaces; the typefaces Domaine Text & Domaine Display (Klim Type Foundry, 2013), a subtly modified Domaine Sans Display (Klim Type Foundry, 2014), and Campton (René Bieder, 2014).

The colors of the packaging are derived from the content of the soaps/ingredients (marigold and activated carbon), which also come together in a dual-colored version with both types of soap. The result is contemporary and timeless package design, with the inventors’ story printed on the interior.

☞ The Veld & Vaas bloemenzeep won silver at the European Design Awards 2018.