Website and identity for Canada Modern, a project by Believe in®
Canada Modern is an archive of modernist Canadian graphic design focused on the period 1960—1985. It was conceived and produced by Canadian creative director Blair Thomson in 2017 and is the culmination of a long held ambition to curate a comprehensive national cache, whilst simultaneously addressing the absence of any such resource on a singular (red) thread.
The project uses an early version of Beausite Classic (with an angled t), a contemporary take on the neogrotesque archetype.