FishAct

Hamburg-based brand agency Mutabor created a corporate identity and campaign for the NGO FishAct. The pro bono work is supported by Cera Stencil and Source Sans.

Fish stocks have decreased by 87% since data collection started. If we continue like this, our seas will be empty already in 2048. By training volunteers to identify and document illegal fishing and overfishing, the NGO FishAct wants to prevent that from happening.

Mutabor turned FishAct’s new logo, which uses Cera Stencil, into a campaign. The logo shows a swarm of thirty fish, one for each year that remains from 2018 to 2048 and the complementary microsite 2048.fishact.org uses the logo to present information about the world’s fish population.