Identité de la ville Briançon
Contributed by Jakob Runge on Jan 25th, 2017. Artwork published in
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Local design agency Studio Havana created a new visual identity for the city of Briançon, a ski resort nestled in the French Alps.
To bring coherence to the various communication media, Cera Stencil Pro is used for headlines and whenever to make a typographic impression., while the matching Cera Pro is used for text.
The 22-year old logo was modernised by mixing Cera Stencil and Cera Pro. The figurative mark itself represents the link between the upper and lower town, the alleyways plus the Celtic rooted church.
