Food and Drink Week
La Nord used on the visual campaign for Food and Drink Week 2019. This campaign is inspired by Liverpool’s food scene grown confidently with a subtle combination of innovative ideas and home grown aesthetic. We seized this opportunity to push the concept of mindful eating by using a multi sensory approach. We worked to embody appearance, sound, smell and texture in the campaign in order to curate a truly immersive and personal experience with Liverpool’s food scene.
Creating the campaign for Food & Drink Week 2019 was a careful and detailed process. The sculptures were meticulously made and used as a strong focal point throughout the festival’s visual identity.
Client: Liverpool BID Company. Art director and lead designer: Malena Ramírez. Designed by Escola Studio in collaboration with Kalo.
