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Thesis Beer Project

Contributed by Daniel McQueen (TDF) on Feb 5th, 2020. Artwork published in
circa September 2019
.
    Thesis Beer Project 1
    Source: buddy-buddy.co License: All Rights Reserved.

    Thesis Beer Project is a craft brewery with a mission: to brew exceptional beer that serves as a catalyst for purposeful change in Rochester.

    Buddy-Buddy created an approachable and distinctive visual brand identity with all cap type and illustrations. In advance of the brewery’s 2019 launch, we created all visual and material elements — from packaging and merchandise to the taproom’s interior design, signage, and murals. The main typeface in use is Neue Droschke, paired with Trade Gothic Extended.

    Thesis Beer Project 2
    Source: buddy-buddy.co License: All Rights Reserved.
    Thesis Beer Project 3
    Source: buddy-buddy.co License: All Rights Reserved.
    Thesis Beer Project 4
    Source: buddy-buddy.co License: All Rights Reserved.
    Thesis Beer Project 5
    Source: buddy-buddy.co License: All Rights Reserved.
    Thesis Beer Project 6
    Source: buddy-buddy.co License: All Rights Reserved.

    Typefaces

    • Neue Droschke
    • Trade Gothic

    Formats

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