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The Signal and The Noise

Contributed by Rodrigo Saiani on Jan 23rd, 2013. Artwork published in .
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    License: All Rights Reserved.

    Book jacket designers Jason Booher and Helen Yentus needed “something vaguely digital” for the book debut of Nate Silver – author of The New York Times’ FiveThirtyEight blog. They opted for Plau, a sans-serif that has round corners and deliberately digital inspired shapes, such as in the ‘w’, ‘v’ and ‘A’.

    The concept and signal vs. noise is solved through the use of print production techniques, in this case embossing for the main title (signal) and the use of a slightly darker than background yellow for the noise.

    Inside the jacket Plau is used for emphasis giving way to a more editorially suited Baskerville.

    IMG_6697.jpg
    License: All Rights Reserved.
    IMG_6698.jpg
    License: All Rights Reserved.
    IMG_6699.jpg
    License: All Rights Reserved.
    IMG_6701.jpg
    License: All Rights Reserved.

    Typefaces

    • Plau
    • Baskerville

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    3 Comments on “The Signal and The Noise

    1. Jan 23rd, 2013  11:07 pm

      Thanks for posting this! Ever since Silver’s media tour I’ve been wondering what they used here. Plau is perfect for the book.

    2. Jan 24th, 2013  2:32 am

      My pleasure!

    3. Dec 13th, 2014  7:52 pm
      It’s a pleasure to see good designers discover lesser known typefaces, especially when they fit so well.

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