BOO streetwear
Contributed by Martin Vácha on Apr 28th, 2020. Artwork published in
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BOO is Vietnam’s premier streetwear brand. Proudly Vietnamese, BOO was started in Hanoi in 2003 by a group of close friends who met as part of the emerging skateboarding scene. From their inception, BOO has grown into a real player in the Vietnam fashion scene with nearly 50 brick and mortar locations throughout Vietnam.
Roobert is used as the brand typeface throughout, making prominent use of its built-in “merged O’s” ligature. On a number of posters, Roobert is paired with (slightly squooshed) Times New Roman.
License: All Rights Reserved.
