Generate: Biomedicines
Generate Biomedicines is a new kind of therapeutics company, existing at the intersection of biology, machine learning, and biological engineering. Leveraging breakthrough innovations in Generative Biology, Generate brings a never-before-seen level of control and intentionality to the development of medicines—a fundamental shift from discovery to intentional generation.
In collaboration with Flagship Pioneering, a Cambridge-based firm with an impressive track record of bringing life science innovation to the world, One Design developed a brand communications strategy to launch this radical new company in the spring of 2020.
The Messina collection (Messina Sans, Messina Modern, and Messina Serif) from Luzi Type breaks away from the glut of “smart and technical” typefaces found throughout the biotech space, instead injecting a classic sense of bold confidence to the brand program.
See the full case on the One Design website.
