For the godfathers of heavy metal the concept for 13 came from a pagan influence of a burning wicker effigy. The setting for this is based in the British countryside at dusk to really set the scene and stamp the band’s roots into the artwork.
The first single of the album is God is Dead?, released on April 19, 2013. Here, the band logo in the modified ITC Serif Gothic has been paired with a title set in generic Futura caps.