ATLAS Institute visual identity
ATLAS is an interdisciplinary institute at the University of Colorado for radical creativity and invention. ATLAS inspires research, experimentation, and critical thinking that turns ingenious ideas into reality. The institute’s labs and academic programs encourage out-of-the-box thinking and creative exploration, attracting technology visionaries and virtuosos who reach beyond convention, take risks and innovate.
For the institute, we designed a flexible and dynamic identity and collateral system reflecting the creativity and agility of an organization where interdisciplinary, creative thinking, and doing thrives.
The framework for ATLAS’s identity system is an irregular triangle, from which a family of 36 bespoke A’s arose, and Neue Haas Grotesk Black.
Labs within the Institute are represented by one of the 36 bespoke A’s in either a solid graduated color with supporting lab-related type in Suisse Int’l Mono.
Labs within the Institute are represented by one of the 36 bespoke A’s in either a solid graduated color with supporting lab-related type in Suisse Int’ l Mono.
To make the ~650ish ATLAS wordmarks accessible to students, staff, and faculty across the entire organization, ATLAS PhD student Clement Zheng designed a generator that can create custom and/or random vector wordmarks.
