Coral Agency identity and website

Sometimes Always designed the identity for Coral, a booking agency based in São Paulo, Brazil. It builds upon the two meanings of the word coral in Portuguese, which denotes the life form found in tropical seas, but also choir, an organized group of singers:

The marine coral, know for its magic colors, evoques the richness of species and diversity, an important characteristic of the agency that is not focused in just one style of electronic music, but rather, the plurality of styles found within their talents. Such qualities were represented in the identity by a large color palette made out of flashy primary colors balanced with neutral sandy tones. These values are reinforced by the silhouettes of sea corals themselves, which are animated in some digital material such as the website, throwing light at the ever changing style of the agency. The choir aspect which represents the organized and structured side of Coral, was brought into the identity by some straight composition rules such as a rigid grid, fixed text styles and classic hierarchies of content.

The identity typeface which is used for the logo and also for artist’s names and headings is Windsor. Its organic shapes are contrasted with the sober Scto Grotesk A for text.