Andy Macpherson visual identity
Logomark
Visual identity by Studio Gangplank for Andy Macpherson, an Australian architectural photographer known for creating images that give a sense of place. He has a distinct approach to documenting people and architecture that captures truth and beauty.
By observing the mechanics and natural geometry created by Andy setting up his tripod, we created a distinctive monogram (“AM”). The strikingly simple mark echoes the raw truth and beauty that Andy captures in architectural forms. The remaining elements are intentionally quiet; leaving room for hints of geometric structure, found in Space Grotesk by Florian Karsten.
Logotype and logomark
Letterform logomark reduction
Business cards
Stationery suite
Website mobile
Website mobile
Website desktop
Website desktop
