Denim exhibition, Spielzeug Welten Museum Basel

Denim is a special exhibition shown at the Spielzeug Welten Museum (Toy Worlds Museum) in Basel, Switzerland. For the main title, Vtg Stencil US No.72 by astype fonts was used. The stencil letterforms were filled with denim textures in various shades of blue.

The exhibition about the “blue fabric with a history” is on display from 17 October 2020 to 5 April 2021. Due to the travel restrictions related to the Covid-19 pandemic, the museum offers a short tour on a bilingual interactive website.

The sans serif used for “Stylish Practical Timeless” is unidentified. FF Meta is used as text face on the posters and the website.

Denim is an essential part of many people’s basic wardrobe. Almost everyone owns at least one denim item. Today, however, denim is much more than just a fabric for clothing. One might think that denim and art have nothing to do with each other. Far from it. Many artists around the world have discovered denim as a material in its own right. This unique special exhibition shows the versatility and history of this popular material. It includes paintings by The Master of the Blue Jeans from the end of the late 17th century, jeans, denim jackets, bags, shoes, furniture and everyday objects, as well as sculptures or installations such as The Secret Garden by Ian Berry and the Panthers from the Milan Art & Events Center.