Здраве Общество Време [Health, Society, Time] tv graphic

This graphic — presumably for a health program — was created by designer Nikola Nikolov for Bulgarian television in 1976. The image comes from SOCMUS, a virtual museum of socialist era (1944–89) graphic design in Bulgaria, founded by photographer Nikola Mihov, and architects Martin Angelov and Valeri Gyurov.

The typeface is New Zelek, by Polish graphic artist and designer Bronisław Zelek. Released by Mecanorma as transfer lettering in 1974, New Zelek was common in both Latin and Cyrillic throughout the Soviet Bloc in the 1970s and ’80s.