Kleenex ad: “Bless you!”
Contributed by Stephen Coles on Dec 6th, 2016. Artwork published in
circa 1990
.
Source: hagleyvault.org © Kimberly-Clark Corp. Image via The Hagley Vault, edited for Fonts In Use. License: All Rights Reserved.
This ad from Kleenex® manufacturer Kimberly-Clark was placed in design, writing, and journalism periodicals, reminding editors to protect their trademark which had become a generic term for facial tissue.
It’s set in a tightly-spaced photo or digital version of Cloister (note simplified ‘y’) and a condensed Pistilli Roman with custom ‘y’.
Thanks to The Hagley Vault, selections from Hagley Museum and Library’s archives and published collections on the history of American business, technology, and innovation.
