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West Gippsland Libraries

Contributed by STUDIO WORK on Nov 24th, 2020. Artwork published in
July 2017
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West Gippsland Libraries 1
Source: studiowork.com.au License: All Rights Reserved.

Studio Work worked with West Gippsland Libraries to refresh their identity. With eleven libraries across West Gippsland, we created a brand that engages audiences to learn, enjoy, and connect with their community.

At the heart of their new visual identity is an iconic logo, inspired by a love of books and community connection. Across communication platforms, the logo is enlarged and used as a secondary design element for backgrounds, adding flexibility and strengthening the identity system. The word mark is set in Chevin.

Headlines use T-Star, with subtitles and body text set in DIN Next Rounded. On the business cards, Stuart is used for names and functions.

West Gippsland Libraries 2
Source: studiowork.com.au License: All Rights Reserved.
West Gippsland Libraries 3
Source: studiowork.com.au License: All Rights Reserved.
West Gippsland Libraries 4
Source: studiowork.com.au License: All Rights Reserved.
West Gippsland Libraries 5
Source: studiowork.com.au License: All Rights Reserved.
West Gippsland Libraries 6
Source: studiowork.com.au License: All Rights Reserved.
West Gippsland Libraries 7
Source: studiowork.com.au License: All Rights Reserved.
West Gippsland Libraries 8
Source: studiowork.com.au License: All Rights Reserved.
West Gippsland Libraries 9
Source: studiowork.com.au License: All Rights Reserved.

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