For the branding of the AGI Open Conference in Barcelona back in 2011, Astrid Stavro used SuperVeloz and Helvetica. Playing with the initials of the participants, she used the modular type system as the main character of the identity.
Several versions of the posters emphasized the different speakers. Each name tag had different modular combinations representing the initials of each person. Even the organization badges had different modular combinations for the initial ‘O’.
It is rare to find Superveloz out there; so it is a real treat to see it used so well.