The Wayward, Philadelphia
The Wayward is an American brasserie at the historic Stephen Girard Building at 1170 Ludlow Street in Philadelphia, PA. The brand identity and the naming is by Cohere.
Sud is used for the logotype and as the main branding typeface. It’s paired with Altero, another all-caps sans serif. The text typeface is NewPanam.
Brand elements featuring an illustration of the building, the sign with the vertical logo variant, and the brand character named Mr. Wayward, “a dapper man with a penchant for hard work and craftsmanship”. It was drawn by illustrator Kelly Gillin-Schwartz.
Logotype on the window. “Wayward” is in Sud, the rest in Altero.
Detail from the menu on the website, with Sud and the outlined caps from Altero’s lowercase for headings. Text is rendered in two weights from NewPanam.
