Beiras d’Água (“Water Borders”) is a collaborative archive of audiovisual productions made around the São Francisco River, the longest river that runs entirely in Brazilian territory.
The project’s visual identity should evoke the cultural diversity of the region. For so, we have created a broad set of shapes inspired by handcraft gestures such as wood carving, basketry, corporal paintings, and so forth.
Because of its geometry and clarity, we have selected Flama as the primary typographic family of this project. Sometimes it appears as a supporting element in very regular compositions. Other times it occupies the center stage and actively interacts with the graphic forms of this brand system.