The Great Gatsby (Scribner’s, 2004)
Contributed by jmorganmartin on May 22nd, 2013. Artwork published in
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With a new theatrical version of this book coming out recently, a lot of television and internet sources have been talking and writing about the book and flashing this cover. I thought this version (some other versions use the same artwork, but I was unable to identify the type), which must at least be newer than 1996, used a pretty unique typeface. It turns out it’s Minimal, designed by Keystrokes AKA Douglas Olena for Monotype.
The lowercase glyphs are just alternate version of uppercase letters, and this cover only uses the alternate ‘a’. The designer also created a custom ligature for joining the ‘C’ to the ‘O’ in the author’s name.
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The artwork is Francis Cugat’s original cover art, as used for the first edition from 1925. The letters on that jacket are not typeset but drawn, as it was usual at that time. You can read more about Cugat’s painting and the design process on smithsonianmag.com.
Image: New York Times Style Magazine, photo by Dhanraj Emanuel