The Bread Factory brand identity
F37 Factory by F37 Foundry in use for Want Marketing’s brand identity for Harriss’s The Bread Factory. The historical former Hovis Flour Mill in central Ramsgate was being transformed into a mix of contemporary residences.
F37 Factory was originally conceived for this project, commissioned by London design studio Bold & Bold. The design was inspired by the stencil-style lettering found throughout the building. The typeface was later extended into a family of 6 weights, with lowercase, and made available for general licensing in 2019.
Words from Want Marketing’s online portfolio:
Want created and managed the identity and website re-brand for Harriss Property to better reflect their design led approach to development.
Want were also responsible for the marketing campaigns for The Beach Houses, a collection of 11 contemporary homes overlooking Westgate Bay in Margate and Harriss’s refurbishment of the Grade II Listed former Hovis Flour Mill into 92 residents – The Bread Factory in Ramsgate.
Page from a promotional brochure.
Page from a promotional brochure.
Page from a promotional brochure. The text typeface is Effra.
