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Sorry! board game (1972–)

Contributed by Daniel Swan on May 16th, 2021. Artwork published in
circa 1972
.
    1972 edition with  as secondary typeface.
    Source: www.ebay.com mnwebsource. License: All Rights Reserved.

    1972 edition with Kabel Black as secondary typeface.

    Sorry! is a popular board game in which players try to travel around the board with their pieces (called pawns) faster than any other player. The game was first published in 1929 in England by W.H. Storey & Company and in later years was introduced to America by Parker Brothers. Today it is wholly owned and distributed by Hasbro.

    Since 1972, its logo typeface is Advertisers Gothic. It’s bold and brash, like the city it comes from, Chicago. Advertisers Gothic was designed by the accomplished German-American matrix engraver, Robert Wiebking, for the Western Type Foundry in 1917.

    Find more information about Sorry! on Board Game Geek.

    1972 edition.
    Source: www.ebay.com mandisattictoyz. License: All Rights Reserved.

    1972 edition.

    1992 edition with  as secondary typeface. See also TV ads from 1993 and 1996.
    Source: www.ebay.com thewownetwork. License: All Rights Reserved.

    1992 edition with Lithos as secondary typeface. See also TV ads from 1993 and 1996.

    2005 edition. “The Game of Sweet Revenge” uses . “Plan a Family Game Night” is set in .
    Source: www.ebay.com jeff.norman. License: All Rights Reserved.

    2005 edition. “The Game of Sweet Revenge” uses Platelet. “Plan a Family Game Night” is set in Marydale.

    2020 edition. The secondary typeface is .
    Source: www.ebay.com officerbuck. License: All Rights Reserved.

    2020 edition. The secondary typeface is Avenir.

    2021 edition.
    Source: www.ebay.com thenerdyvampire. License: All Rights Reserved.

    2021 edition.

    The Simpsons edition, 2007. Secondary typefaces include  [or rather the digitization , see comments] and .
    Source: www.ebay.com tayjak-0. License: All Rights Reserved.

    The Simpsons edition, 2007. Secondary typefaces include Filmotype Maxwell [or rather the digitization Will Robinson, see comments] and Futura Condensed.

    Madagascar edition, 2005. The film logo is probably custom, “Edition” is in .
    Source: www.ebay.com lmueller1979. License: All Rights Reserved.

    Madagascar edition, 2005. The film logo is probably custom, “Edition” is in Estro.

    Typefaces

    • Advertisers Gothic
    • Kabel Black
    • Lithos
    • Platelet
    • Marydale
    • Avenir
    • Will Robinson
    • Futura Condensed
    • Estro

    Formats

    Topics

    Designers/Agencies

    Artwork location

    2 Comments on “Sorry! board game (1972–)”

    1. Will Robinson seems to be used here instead of Maxwell; the former is likely a freebie interpretation of the latter, which wouldn’t receive an official digitization until 2019. Here’s its download link: www.dafont.com/will-robinso…

    2. Agreed, and changed. Thanks, Bryson!

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