Fonts in Use
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Advertisers Gothic

“Designed by Robert Wiebking in 1917 for Western Type Foundry and taken over by BB&S in 1919.” The foundry version came in regular and condensed widths, both with accompanying outline styles that “are cut to register with the solid faces for two- color work.” [McGrew]

The Phil’s Photo catalog from 1980 shows a light weight. Digitizations as AdverGothic (ParaType, 1989; regular, Cameo, Rough) and as Advertisers Gothic by HiH (regular, with alternates, 2008, used for sample), SoftMaker (heavier, with oblique; 2010), Monotype (Light).

Advertisers Gothic in use

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