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Táche Pistachio Milk

Contributed by Alain Papazian on May 15th, 2021. Artwork published in
February 2021
.
    Táche Pistachio Milk 1
    Source: pistachiomilk.com License: All Rights Reserved.

    Táche is “a female-founded, sustainability guided, and family-run company innovating the plant-based milk category” — and they are starting with pistachio milk.

    The whole branding of the company is built on the association of childish illustrations, a elegant use of Apoc (Blaze Type) and a fine palette of pastel colors. In the same aesthetic of the packaging, the website creates a slight and aerial atmosphere with large margins. Alongside the different applications of Apoc, in headings and texts, Acumin (Adobe) is used for the product details and technical information.

    Táche Pistachio Milk 2
    Source: pistachiomilk.com License: All Rights Reserved.
    Táche Pistachio Milk 3
    Source: pistachiomilk.com License: All Rights Reserved.
    Táche Pistachio Milk 4
    Source: pistachiomilk.com License: All Rights Reserved.
    Táche Pistachio Milk 5
    Source: pistachiomilk.com License: All Rights Reserved.
    Táche Pistachio Milk 6
    Source: pistachiomilk.com License: All Rights Reserved.

    Typefaces

    • Apoc
    • Acumin
    • unidentified typeface

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