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EdRed redesign

Contributed by Jen Hood on Jul 24th, 2021. Artwork published in
circa June 2021
.
    EdRed redesign 1
    Source: edgarbak.info License: All Rights Reserved.

    EdRed is an artisanal canned food company based out of Poland since 2014. Their canned foods feature slow food recipes from chefs featuring natural ingredients, a 24 month shelf life, and ecological packaging. They recently rebranded with Edgar Bak Studio. A custom wordmark by Jan Estrada-Osmycki is paired with Traulha, a serif by Bureau Brut. The sans serif is Sharp Grotesk — its “Book 25” style is used prominently. The website was designed by 8080 Studio.

    More images found on the website of Edgar Bak and on Brand New (visible for paying members only), where I first stumbled onto this fun project.

    EdRed redesign 2
    Source: edgarbak.info License: All Rights Reserved.
    EdRed redesign 3
    Source: sklep.edred.pl License: All Rights Reserved.
    EdRed redesign 4
    Source: sklep.edred.pl License: All Rights Reserved.

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    • Traulha
    • Sharp Grotesk

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