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Paul Braess ad (1906)

Photo(s) by altpapiersammler. Imported from Flickr on Aug 4, 2021. Artwork published in .
Paul Braess ad (1906)
Source: www.flickr.com Uploaded to Flickr by altpapiersammler and tagged with “edina”. License: All Rights Reserved.

Ad for Paul Braess, a furnishing house in Düsseldorf, Germany, from 1906. The all-caps typeface was carried by numerous foundries, under different names. Its origin is unclear. Chances are it’s one of the designs that originated at a company like Wagner & Schmidt or Riegerl & Weißenborn, which produced matrices and sold them to various foundries.

Miller & Richard in Edinburgh had the design as Edina, with Condensed and Bold styles. In Germany, it was sold as Versalschrift “Albion” (Theinhardt), Graciosa (Krebs), Graphic (Roos & Junge), Graphik (Stempel), Helios (Ludwig & Mayer), Monumental-Etienne (Woellmer), and Scilla (Brötz & Glock/Ludwig Wagner).

Linotype has a digital version named Grafiko. It’s based on Undine, which was Stempel’s version of Edina, but extended with a lowercase.

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  • Edina

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