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Müllermilch “Can you MOO?” campaign

Contributed by Darden Studio on Feb 7th, 2022. Artwork published in .
    Müllermilch “Can you MOO?” campaign 15
    Source: www.mullerpolska.pl License: All Rights Reserved.

    Omnes is often cast as the friendly font. It can do comical roles, too: Müllermilch went with Darden Studio’s sans for their “Can you MOO?” campaign. In the key graphic, Omnes Bold got dressed up with shadow and highlight effects, giving it a three-dimensional look.

    In addition to the bottle designs, Omnes also appears for the accompanying copy in online ads, video commercials, and websites. The campaign was rolled out in markets across Central Europe. As a matter of course, Omnes supports the various diacritic characters needed for Polish, Czech, Slovak, Hungarian, and Romanian – as well as many other languages.

    Müllermilch “Can you MOO?” campaign 3
    Source: www.rohlik.cz License: All Rights Reserved.
    Müllermilch “Can you MOO?” campaign 13
    Source: www.rohlik.cz License: All Rights Reserved.

    Müllermilch “Can you MOO?” campaign 12
    Source: www.youtube.com License: All Rights Reserved.
    Müllermilch “Can you MOO?” campaign 8
    Source: www.youtube.com License: All Rights Reserved.
    Müllermilch “Can you MOO?” campaign 9
    Source: www.youtube.com License: All Rights Reserved.

    Müllermilch “Can you MOO?” campaign 10
    Source: www.youtube.com License: All Rights Reserved.
    Müllermilch “Can you MOO?” campaign 17
    Source: www.youtube.com License: All Rights Reserved.

    Müllermilch “Can you MOO?” campaign 7
    Source: www.instagram.com License: All Rights Reserved.

    Typefaces

    • Omnes
    • Impact
    • FF Sari

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