Young Executives Sales Club mail order advertisement (1976)
Contributed by Bryson Stohr on Jan 16th, 2022. Artwork published in
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Photo: Bryson Stohr. License: All Rights Reserved.
Advertisements like this one were everywhere in the comic books of yore, folks.
Most of the text is set in various styles from Helvetica, with News Gothic used for the small text. “Prizes” with the interlocking RI pair is unidentified – it could be a phototype variant of Helvetica Inserat or another condensed grot, or custom drawn. “$7.50” appears to be in Filmotype Flare. “Seed Street, U.S.A.” uses caps from Grotesque No. 9, and “Business Reply Mail” is in Venus Extended.
