Indianapolis Colts logo (1984–2019)
The wordmark used by American football team Indianapolis Colts from 1984 to 2019 is based on a French Clarendon. Together with the colors blue and white and the iconic horseshoe logo, it formed the visual identity of the team. The horseshoe goes back all the way to 1953, when the team was founded as Baltimore Colts, and named for Baltimore’s history of horse breeding and racing. The franchise relocated to Indianapolis on March 29, 1984.
The exact typeface version is unidentified, and chances are that several different ones (as well as custom drawn interpretations) were in use across the many applications. Playbill is similar, but has a different spine in S. Among digital options, Buffalo Western, Wood Factory or MPI French Clarendon come close. In 2020, the Colts introduced a new wordmark.
Vintage embroidered patch.
Pennant.
Banner.
Painter’s hat.
