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Gordos Pizzeria rebranding

Contributed by giulia boggio on Mar 4th, 2022. Artwork published in
circa 2022
.
    Gordos Pizzeria rebranding 1
    Giulia Boggio. License: All Rights Reserved.

    When given the challenge to rebrand Gordos Pizzeria, the request was to create something fun and cheeky, including a character that kept consistency with their previous logo but putting some distance in between.

    The playfulness is expressed through the fun scenes where the character takes life are accompanied by their classic slogans.

    When planning on typography, the choice fell on groovy and timeless typefaces. The logo is set in Keep On Truckin’ by Brad O. Nelson, while the T-shirt designs are a mix of the latter and Heavy Heap by Ray Larabie.

    The menu template is set in Keep on Truckin’ and Mattone by Colllettivo.

    Gordos Pizzeria rebranding 2
    Giulia Boggio. License: All Rights Reserved.
    Gordos Pizzeria rebranding 3
    Giulia Boggio. License: All Rights Reserved.
    Gordos Pizzeria rebranding 4
    Giulia Boggio. License: All Rights Reserved.
    Gordos Pizzeria rebranding 5
    Giulia Boggio. License: All Rights Reserved.
    Gordos Pizzeria rebranding 6
    Giulia Boggio. License: All Rights Reserved.
    Gordos Pizzeria rebranding 7
    Giulia Boggio. License: All Rights Reserved.

    Typefaces

    • Keep On Truckin’
    • Heavy Heap
    • Mattone

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