Stolen Rum flyer
Contributed by Florian Hardwig on Aug 21st, 2013. Artwork published in
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“A3 flyer for Stolen Rum to reveal the influence of Prohibition era opportunism as the spirit of their brand as well as tasting notes for their key Gold and White rums.” — studio.ddmmyy.com
Avia was originally designed by Raphael Boguslav as Visa for Visual Graphics Corporation (VGC) in 1966. The bold cut that is used here was added by Jill Pichotta for Font Bureau’s digital version. As an “elegant stencil” with detached triangular serifs, it is a precursor of Decoder (Gerard Unger, 1992) and Dala Floda (Paul Barnes, 2010).
