This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike’s ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.
The book’s extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike’s proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. Recurring design elements help to add structure: one title typeface – Signs – and one text typeface – Antique Legacy. Tables of contents for each chapter; relatively large, single-column essays without pictures; and series of illustrations of shoes in a variable grid layout with two-column commentaries at the bottom of the page. The book’s spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book’s bonus chapter, “Crafting Color.”
Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike’s remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.
Watch a video about the project on betteristemporary.com.
Awarded by The Most Beautiful Swiss Books in 2020.
1 Comment on “Nike: Better is Temporary”
Nice! would love to get my hands on that.