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Jackass Burrito

Contributed by David Heasty on May 30th, 2022. Artwork published in
2020
.
    Jackass Burrito 1
    Triboro. License: All Rights Reserved.

    Jackass Burrito is a new restaurant venture from STARR restaurants.

    Our goal was to develop a simple but iconic packaging approach that would be a memorable calling card for the establishment. Among other elements in system were a unique burrito capsule and a bag that included the word ass prominently displayed on the gusset. AG Book Rounded was chosen for its bold but unfussy ethos – its rounded terminals soften the modernist vibes and give everything a subtle yummy-ness.

    Jackass Burrito 2
    Triboro. License: All Rights Reserved.

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    • AG Book Rounded

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