Gratefuel Cafe visual identity
The founders of Gratefuel share their sense of responsibility to promote a better understanding of what quality food entails and how great it can make us feel by opening this new fun coffee spot in Fort Lauderdale, with yoga classes in the backyard, life music sessions and lots of healthy & plant based options to fuel you up without compromising any of the fun and flavor in the process.
The new identity was designed inspired by the warm tropical environment of South Florida and the welcoming color palette from the vibrant and healthy menu options. The use of TT Trailers balances freshness with heavy but friendly type details across the brand supported by the easy but fun to read, sans-serif Pangram Sans creating a more relatable and easy to connect visuals to invite in people who doesn’t necessarily identifies themselves as “healthy” nor connects with that traditional aesthetic, to join them into a new kind of healthy and grateful lifestyle and give a new positive, tasteful and fun meaning to the word.
