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.PEAM

Contributed by Gabriela Baka on Jul 27th, 2022. Artwork published in
May 2022
.
    .PEAM 1
    Photo: Gabriela Baka. License: All Rights Reserved.

    .PEAM stands for interior design, consulting, and distinct living experience. The product collection includes steel and wooden furniture as well as home accessories made by craftsmen and artists of the Bavaria and South Tyrol regions.

    Through her showroom, Andrea Harbeck sells her own products, along with such from other select manufacturers, such as Bauhaus ceramics by Hedwig Bollhagen or design classics by Niels Otto Møller. The created interiors are modern, well-balanced, and bright, aligning with Scandinavian or Japanese styles of living.

    The selection of two typefaces from Commercial Type empathizes the simplicity and calmness of .PEAM design. The readable and timeless Neue Haas Grotesk Display is coupled with the editorial and contrasting Schnyder L Demi, originally created for the New York Times Style Magazine. The serif used for headlines adds a poetic and soft vibe, where more dry text set in the Swiss-style grotesk fits perfectly with technical drawings of the furniture.

    Starting from the homepage, the new website design plays with the idea of zooming into the collection of projects and products. The viewer – both in the showroom and online – enters into a world of objects that contains stories and interiors which stand in contrast to our hectic world, evoking calmness.

    Once you enter the project page, you can zoom into photos and see its details and marked products. Stripes of images are divided by typographic compositions, which underline the interior or product’s atmosphere.

    Design by Baka & Freiberger. Development by Dannnk.

    .PEAM 2
    Photo: Gabriela Baka. License: All Rights Reserved.
    .PEAM 3
    Photo: Gabriela Baka. License: All Rights Reserved.
    .PEAM 4
    Photo: Gabriela Baka. License: All Rights Reserved.

    Typefaces

    • Neue Haas Grotesk
    • Schnyder

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